It’s been my experience that blog posts that include words like,”Best and Worst ….” or “10 Hottest….” or “20 Tips to….” will generate more traffic to your site.
That’s certainly been the case with my college blog over at CBSMoneyWatch. During the past year, the most popular blog post that I wrote for the network’s financial website was this one:
I wrote this post in 2009 based on Payscale, Inc.’s extensive career data. If you type “best college degrees” into Google ranks, it ranks No. 3 on the search engine’s list — right under Payscale’s listings.
So I was wondering when Payscale released their latest survey college degrees by salary, if this popular post would get knocked down. It didn’t, but even better the posts that I wrote this past week on the best and worst college degrees also did really well. It’s nice to be loved by Google.
Here are last week’s posts for CBSMoneyWatch:
I personally don’t believe that you should choose college majors just because of potential pay. I think the Americans who are happy and successful in their careers are the ones who are passionate about their fields.
And as a practical matter, when you see the best-paying college degrees, they require deep math skills. I couldn’t have majored in petroleum engineering or physics even if I had wanted to make the top bucks.
Here’s one other interesting observation about the latest best-paying degree list: While business administration is the most popular college degree, it’s nowhere to be found near the top of the best-paying college degree list. Business limps in at spot No. 56. Fashion design, history and philosophy (!) all do better.