Case Study: What 66 Schools Would Cost This Family

As I’ve said many times, students shouldn’t be applying to colleges unless they have a good idea of what those institutions will cost them. It’s easy to obtain these formerly elusive cost figures now that schools have installed net price calculators on their web sites.

Today I’m sharing the results from a mom (Lynne) who has used the net price calculators of dozens of schools that her bright daughter (Helen) may consider.

The family, which lives in the state of Washington, has a better chance of cutting its price because Helen is not limiting herself to certain types of schools or a particular geographic region. Her goal is to find a school where she is surrounded by students who love to learn. How refreshing is that?

What you see here is information about the family’s finances and Helen’s academic profile. Below that you’ll find the cost calculations for 66 schools.

Family’s Income & Assets

  • $150,000 combined income
  • $50,000 non-retirement assets
  • $200,000 home equity
  • $500 student assets
  • Parents in mid-fifties
  • One child will be in college with another two years behind

Teenager’s Academics

  • 3.97 GPA (one B+)
  • 4 APs, (4s & 5s); 3 more senior year
  • 5 honors (wherever available)
  • 2nd & 3rd yr Spanish university-level classes
  • Approx #18 in class of 400. Many music classes (no honors available) probably brought that down.
  • Enjoys every subject but especially music and math/science.
  • 2 years in high school video production program; won several prizes but doesn’t want to go into show biz
  • ACT combined 32 (no prep);
  • SAT II: US History 740; Math II 790; Chem 800 – will take SAT I in the fall.
  • Her PSAT in 10th & 11th grade was 214.  (Editor’s note: National Merit Scholarship range is usually between 210 to 215.)

Student’s Interests/Passions

  • Instrumental Music (three classes in three instruments this year; played in national festival; gives piano lessons)
  • Volunteering for trail building crews (five one-week long trips over the last three years
  • Teaching x-c skiing to kids ((fourth year coming up)
  • All things outdoorsy – hiking/backpacking, biking, skiing, paddling.

We’ve got a good income now, but it’s doubled in the last couple of years so we don’t have a lot of retirement savings. So while we’re happy to pay for her college education, we don’t want to pay more than we have to! I am a little concerned about making sure the academics are adequate for her. Really though it sounds corny, her main interest is being surrounded by other students who love to learn.

Net Price Calculator Results for Helen

Bottom Line:

In summing up the results, Lynne noted that the less selective private college (as opposed to the private universities) and smaller state institutions were the most reasonably priced for her daughter. That’s something that I’ve been saying for a long time.

Schools without instantly recognizable brand names must work harder to attract students and that means providing merit awards. The sticker prices of these schools also are typically not as expensive. Less well-known schools in the South and Southeast (Hendrix, Milsaps, McDaniel)  and Midwest (St. Olaf, Cornell College, Beloit, Lawrence, Hope) that are on this list, for instance, have sticker prices that are $10,000 or more cheaper than the brand name schools.

In contrast, the most elite schools don’t have to worry about their prices, which is why these institutions are now bumping up against the $60,000 milestone.  While the most elite schools don’t provide merit aid to rich students, they will give need-based aid to students like Helen, whose family makes $150,000. A family in this income range can’t afford the published prices of the most costly schools.  Even with need-based aid, however, the elite private schools will still cost more than the schools that provide merit scholarships.

FYI, does anybody else find it outrageous that Brown University, for instance, would only knock $1,627 off its price.

If you have any observations about this list or topic, please share in the comment box below.

Lynn O’Shaughnessy is the author of the second edition of The College Solution:  A Guide for Everyone Looking for the Right School at the Right Price.


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19 Responses to Case Study: What 66 Schools Would Cost This Family

  1. zhengqian zhang July 24, 2014 at 5:32 pm #

    Lynn. I’m wondering which website you used to generated the first report for Helen. Is it Collegeboard? Also did you add comments in the last colum

    • Lynn O'Shaughnessy July 24, 2014 at 5:58 pm #

      Hi – I didn’t generate this list. It came from a mom named Lynne. She used the net price calculators of each school to determine the cost. She added the comments in the last column.

      Lynn O’Shaughnessy

  2. mike jones August 20, 2012 at 1:47 pm #

    I was interested if this family also calculated the probablity of getting in the various schools, has a good site for doing this. My daughter has similar scores and I find her chances of getting here are better than average, except at IVys her chances are very low

    • Lynne August 27, 2012 at 2:18 am #

      Good question, Mike. We have figured that her stats are good enough to make her a contender pretty much anywhere – for the most competitive colleges, it’s just a matter of how well she can present herself and how well her profile fits into the class they are crafting. We expect her SAT scores will match the SAT subject scores , which were pretty good. Additionally, with the exception of Harvard and Yale, with their amazing need-based aid, the most selective colleges won’t be offering anything like the aid we can get from less selective institutions. I understand that with the ivies EVERYONE has a low chance of admission…

  3. Nancy August 18, 2012 at 1:54 pm #

    Lynn, I’ve enjoyed your blog and just finished reading The College Solution, which I consider to be the most sensible and helpful books I’ve read yet (and I’ve read many!). I have one quick question for you. I know you mentioned in your book that a family business with less than 100 full-time employees doesn’t have to divulge its net worth. Conversely, will disclosing my company’s debt play favorably in the application process? My company is an S-corp so the loan in the business (approximately $5.3 million) flows directly to me, not to mention the fact that I’ve used all assets I own as collateral for the loan. I’ve asked my accountant but he is uncertain of any benefit or even where to look (which is unusual, as I believe his business situation is similar to mine and he just sent his daughter to college this year). Anyway, any help you could give–either direct advice or the name of a specialized expert in this area–would be very appreciated. Thank you very much. And please keep up your wonderful, insightful work . . . your advice and counsel is a Godsend to us new-to-the-college-game parents!

    • Lynn O'Shaughnessy August 20, 2012 at 11:58 pm #

      Hi Nancy,

      It’s my understanding that no debt is considered by financial aid methodology. Certainly consumer debt is not. Someone who would absolutely know the answer is Paula Bishop, who is a CPA in Bellevue, WA, who specializes in college financial aid. I’ve referred many people to her and she’s who I go to when I have questions. Here is the link to her site:

      Good luck.

      Lynn O’Shaughnessy

  4. Faith August 18, 2012 at 6:22 am #

    I was under the impression that the Net Price calculators gave an estimate, not to be counted on, amount of potential aid. Also, these calculators are different, are they not, with some asking for more detail than others? Can these net prices really be relied on? Thank you.

  5. Paula August 17, 2012 at 12:05 am #

    Since the student is a resident of WA she is eligible for the WUE program. With an ACT of 33 or an SAT of 2140 she would get $15,000 a year in merit money at Montana State which is about 3/4 tuition. Also, MSU has an Honors Program, a strong chem major and she could also apply for the Presidential Scholarship.

  6. Laura August 16, 2012 at 3:38 pm #

    She should take a look at Pepperdine. My daughter, who will be a freshman, has similar stats to the student mentioned in this article and received a Regents’ Scholarship, worth $28,000 per year. That doesn’t exactly make it cheap, but it would then fall in the top third of her spreadsheet, and I think that her daughter would find Pepperdine academically challenging.
    She should also apply for outside scholarships. The more than $20,000 that mine received went a long way toward putting the cost of Pepperdine within our reach.

    • Lynn O'Shaughnessy August 16, 2012 at 6:40 pm #

      Thanks for the suggestion Laura! Congrats on that scholarship money!

      Lynn O’Shaughnessy

    • Sharon Pichai August 17, 2012 at 12:16 pm #


      Is the Regents’ Scholarship a four-year scholarship, and if so, what requirements does your daughter have to fulfill to receive it in subsequent years? Thanks.

  7. Michelle Kretzschmar August 16, 2012 at 3:12 pm #

    Is the last column the source of the calculator? if so, almost all the schools at the bottom of the list would be CSS schools?

    • Sharon Pichai August 16, 2012 at 6:35 pm #

      Hi Michelle,

      What are “CSS schools”? Thanks.


      • Lynn O'Shaughnessy August 16, 2012 at 6:40 pm #

        Sharon — CSS schools is short for CSS/Financial Aid PROFILE, which is a financial aid form that 249 schools (nearly all private) use in addition to the FAFSA.

        And Michelle, yes the last column indicates the calculator source. The schools on the bottom of the list all use the net price calculators that the College Board provided for those schools.

        Lynn O’Shaughnessy

  8. Sharon Pichai August 16, 2012 at 2:53 am #

    Hi Lynn,

    I’ve enjoyed reading your blog the last few months.

    The parents are in their mid-fifties, without a lot of retirement savings and with one more child to put through school. I think they should pick one of the schools which has a net price no higher than the teens or low twenties. I would also pick a school relatively close to Washington state to minimize travel costs. Perhaps Helen can earn a couple thousand dollars each summer and maybe a thousand or so during the school year to bring down her bill. Also, I think she should try to pick a major in a field where she has a reasonable expectation of getting a job. There’s no sense having to pay back student loans for the privilege of learning. Helen can learn on her own for free if she’s bright enough.


    Sharon Pichai


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